Growth Marketing
Drive results with sophisticated professional marketing campaigns designed with your growth goals in mind.
Are you tired of stagnant growth in your business?
We get it. It's tough to know where to turn for effective marketing that can make a big impact when you have limited budget, time or both. That's where Solas comes in. Our growth marketing service is tailored to the needs of startups, small businesses and solopreneurs. Whether it's through killer SEO, content marketing that actually converts, or other growth strategies, we'll work with you to create a plan that fits your unique brand and budget. So don't let limited resources hold you back any longer. Schedule a free consultation to get started.
Depending on your goals, growth marketing services could include:
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Content planning is the process of identifying and organizing the topics, formats, and channels for creating and distributing content that aligns with your business goals and audience needs. It involves researching, brainstorming, and creating an editorial calendar of content ideas, as well as determining the resources needed to execute on the content plan and measuring its performance.
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Conversion Rate Optimization (CRO) is the process of improving the performance of a website or landing page with the goal of increasing the number of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO involves analyzing and understanding the behavior of website visitors, identifying areas of improvement, and making changes to the website or landing page to increase the likelihood of conversion. This can include things like A/B testing, usability testing, heat mapping, and user feedback.
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Competitive analysis is a key component of any growth strategy. By understanding your competitors better, we can make data-driven decisions to improve your marketing strategy and increase market share.
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Email Marketing is an effective way to reach and nurture their audience, increase brand awareness, drive conversions, and retain customers. I’ll work with you to build up a list of email subscribers, create and send out regular email campaigns, and track and analyze the results. The types of emails that can be sent include newsletters, promotional emails, transactional emails, and automated email sequences.
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Search engine optimization (SEO) strategies are used to improve the visibility and ranking of your website in search engine results pages (SERPs) through a combination of technical and creative techniques. This includes on-page optimization such as keyword research and meta tags, as well as off-page optimization such as link building and social media promotion. The goal of SEO is to increase the quantity and quality of organic traffic from search engines such as Google and Bing.
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A well-designed user experience can have a significant impact on your website’s ability to increase conversions and drive growth. This includes conducting user research, creating wireframes and prototypes, and conducting usability testing to ensure that the final product is both visually appealing and easy to use.
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As one of the most popular social media platforms, YouTube has a massive audience, making it an ideal place to connect with potential customers. Optimizing your channel for growth is an ongoing process that requires regular attention and adaptation to new trends and changes in the platform — from implementing SEO best practices, to stretching long form content into clips, to running ads.
Featured Client Case Study: TradeZero
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Video / Webinar / Event Marketing
TradeZero hosted monthly webinars focused on new product releases and interviews with industry traders.
Results over the course of a year:
Directly attributed to hundreds of new customers
Directly attributed to +$1-2M in net new deposit activity from both new and existing customers
Repurposed video content library helped us grow their YouTube channel from zero to over 22,000 subscribers in under a year
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New Customer Promotions
We ran this experimental new customer promotion for TradeZero to incentivize our growing number of YouTube subscribers to try a free trial of the platform. We promoted this landing page on both new organic content launched, as well as in a number of Youtube ads.
Results from one quarter:
Generated about 25 new customers at our target CPA
Attributed to about $135,000 in LTV
Added 5,700 new YouTube subscribers
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Traditional Media Awareness Campaigns
This was a concept we developed in conjunction with a radio campaign we ran called “Is It a Crypto?”
From the radio ad we drove users to this landing page to take the online quiz in exchange for their email submission.
The purpose of the campaign was to drive buzz with inexperienced crypto traders from the local NYC market for an upcoming new product launch.
CLIENT TESTIMONIAL
“Working with Justine of Solas Growth Consulting has been integral to the success of my business. I have more than doubled my sales as a result of working with her this year.
She has been exceptional in capturing my vision for business and capitalizing on the right market, project management and design for it to be extremely successful. She has been excellent at helping me to identify strengths. She has also been purposeful in how to overcome weaknesses with ease to save time, money and energy efficiently. Justine personally and professionally is a joy to work with and I recommend her to any business that wants to level up.”
Dr. Ali Farrow PT, DPT; Owner of Refined Physio
Meet your Growth Advisor
Justine Harrington
Founder, Solas Growth Consulting
Justine has helped thousands of small businesses with digital marketing and business strategy over the past decade. Before becoming a full time growth strategist for entrepreneurs, she worked for top marketing technology companies like Hubspot, WordStream and Floorforce.
Book a free call with Justine.
To find out if working with Solas is right for you, schedule a free consultation here.