Podcast Content Marketing

Podcast Marketing for Impactful Branding

In a world saturated with content, podcasts have emerged as a compelling medium to connect, engage, and influence your target audience.

The Solas team is dedicated to crafting a bespoke content strategy that not only resonates with your brand's essence but also aligns seamlessly with your business goals. From meticulously planning captivating episodes that tell your unique story, to optimizing distribution for maximum reach, we are your partners in every step of the podcasting journey. Our proven track record showcases our commitment to transforming ordinary podcasts into extraordinary avenues for brand expansion. Join us on this audio adventure and let's unlock the full potential of your brand together. Schedule a free consultation to get started.

Strategy

    • Brainstorming and ideation sessions to create unique podcast concepts aligned with the client's brand and objectives.

    • Developing compelling show titles and themes that resonate with the target audience.

    • Conducting research to define the client's target audience and creating detailed audience personas.

    • Tailoring podcast content to match the interests, preferences, and needs of the target listeners.

  • Competitive analysis is a key component of any content strategy. By understanding your competitors better, we can make data-driven decisions to improve your strategy and increase market share for your show.

  • Creating a content calendar outlining episode topics, release dates, and any relevant events or promotions. Ensuring a consistent and strategic approach to content distribution.

    • Episode Planning & Structure: Crafting episode outlines and structuring content to maintain engagement and flow. Determining the best format (interviews, monologues, storytelling, etc.) for each episode.

    • Series and Themes Creation: Developing themed podcast series that explore specific topics in-depth over multiple episodes. Creating cohesive story arcs or educational journeys for listeners.

    • Season Planning and pacing: Planning the structure of podcast seasons, including episode pacing, episode count, and overarching themes. Ensuring a balanced mix of content types to keep listeners engaged.

    • Monitoring industry trends and news to identify relevant and timely podcast topics.

    • Keyword Research, Google Search Trends, Social Media Trends

    • Assessing content that resonates with current events and audience interests.

Creation

    • Writing compelling scripts for podcast hosts and guests to ensure clear messaging and storytelling.

    • Developing storyboards for narrative-driven podcasts, enhancing the overall storytelling experience.

    • Conducting thorough research to ensure accuracy and credibility of information presented in episodes.

    • Fact-checking statistics, quotes, and data before episodes are recorded.

    • Crafting effective Call To Actions (CTAs) that encourage listener engagement, such as subscribing, leaving reviews, or visiting the client's website.

    • Integrating CTAs seamlessly into podcast content.

Distribution

    • Strategic Episode Promotion: Our service includes a tailored marketing strategy for each podcast episode. We harness the power of social media, email campaigns, and other online platforms to create a buzz around your content before it even launches, ensuring a strong initial audience engagement.

    • Targeted Audience Reach: We leverage data-driven insights to identify and reach your ideal audience. Our team ensures that your podcast episodes are promoted to the right demographics, maximizing the potential for meaningful interactions and conversions.

    • Multi-Channel Distribution: Your podcast episodes deserve a wide audience. We employ a multi-channel distribution approach, making sure your content reaches listeners on popular podcast platforms, video-sharing sites, and even through blog posts or guest contributions on relevant websites, expanding your brand's visibility across various platforms.

  • We can pull a transcript of the audio from each episode to analyze the script and discover opportunities for SEO-optimized blog content and clips for social media

    • Quickly grow views and listenership with attention grabbing clips you can repurpose on social media and other marketing channels

    • This will help you maximize the value of each podcast episode through multi-channel distribution.

  • We’ll help you track episode performance, listener demographics, and engagement metrics, providing regular reports to help you understand the impact of your podcast content.

    • Insightful Audience Feedback: Gain valuable insights into audience preferences and engagement patterns. We provide detailed analytics on listener behavior, allowing you to refine your content strategy based on real-time data and feedback.

    • Content Enhancement Recommendations: Our team goes beyond mere assessment, offering actionable recommendations to enhance your podcast's impact. From refining storytelling techniques to optimizing episode length, we provide guidance that can lead to more captivating and memorable content.

  • As one of the most popular social media platforms, YouTube has a massive audience, making it an ideal place to connect with potential customers. Optimizing your channel for growth is an ongoing process that requires regular attention and adaptation to new trends and changes in the platform — from implementing SEO best practices, to stretching long form content into clips, to running ads.

Featured Client Case Study: TradeZero

  • ZeroPro Webinar

    Repurposed Podcast Content Marketing

    TradeZero hosted monthly live podcast episodes focused on a mixture of new product releases and interviews with industry traders.

    Results over the course of a year:

    • Directly attributed to hundreds of new customers and +$1-2M in net new deposit activity from both new and existing customers

    • Repurposed video content library helped us grow their YouTube channel from zero to over 22,000 subscribers in under a year

    Example: ZeroPro Webinar

  • Youtube New Customer Campaign

    We ran this experimental new customer promotion for TradeZero to incentivize our growing number of YouTube subscribers to try a free trial of the platform. We promoted this landing page on both new organic content launched, as well as in a number of Youtube ads.

    Results from one quarter:

    • Generated about 25 new customers at our target CPA

    • Attributed to about $135,000 in LTV

    • Added 5,700 new YouTube subscribers

    Example: Youtube Promo

CLIENT TESTIMONIAL

“Working with Justine of Solas Growth Consulting has been integral to the success of my business. I have more than doubled my sales as a result of working with her this year.

She has been exceptional in capturing my vision for business and capitalizing on the right market, project management and design for it to be extremely successful. She has been excellent at helping me to identify strengths. She has also been purposeful in how to overcome weaknesses with ease to save time, money and energy efficiently. Justine personally and professionally is a joy to work with and I recommend her to any business that wants to level up.”

Dr. Ali Farrow PT, DPT; Owner of Refined Physio

Meet your Growth Advisor

Justine Harrington
Founder, Solas Growth Consulting

Justine has helped hundreds of small businesses with digital marketing and business strategy over the past decade. Before becoming a full time growth strategist for entrepreneurs, she worked for top marketing technology companies like Hubspot, WordStream and Floorforce.

→ Meet Justine

Book a free call with Justine.

To find out if working with Solas is right for you, schedule a free consultation here.